Target Audience = Audience That is aimed at by a media institution or even a specific programme


Niche Audience = A group of people with specific interests (usually smaller than a target audience, eg young people in stepney)


Convergence = When different forms of media technology come together, (E.g.Website for a radio station).


Consumer = The person who consumes / buys a product


License fee payers = the people who pay for their TV liscence to fund the BBC.


Content = The stuff that gets broadcast to the audience


Prosumer = Consumers who also produce media products (eg posting videos on youtube, twitter, etc)


Use The Word: TECHNOLOGY