Tuesday, 18 January 2011

Key Terms

Production :            How The Products are made                                                                                                

Marketing:             Advertising and raising audience awareness of the 
                           products

Distribution:          How the product is sent out to the audience

Exchange:             When the distribution is going both ways, eg. 
                           Prosumers (people posting on facebook); 
                           interactive website

Terminologies:       E.g- digital, mobile phone, car radio, analogue, etc.

Convergence:        When different types of media technology come
                           together, eg. radio website                                                                     

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