Production : How The Products are made
Marketing: Advertising and raising audience awareness of the
products
Distribution: How the product is sent out to the audience
Exchange: When the distribution is going both ways, eg.
Prosumers (people posting on facebook);
interactive website
Prosumers (people posting on facebook);
interactive website
Terminologies: E.g- digital, mobile phone, car radio, analogue, etc.
Convergence: When different types of media technology come
together, eg. radio website
together, eg. radio website
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