Target Audience = Audience That is aimed at by a media institution or even a specific programme


Niche Audience = A group of people with specific interests (usually smaller than a target audience, eg young people in stepney)


Convergence = When different forms of media technology come together, (E.g.Website for a radio station).


Consumer = The person who consumes / buys a product


License fee payers = the people who pay for their TV liscence to fund the BBC.


Content = The stuff that gets broadcast to the audience


Prosumer = Consumers who also produce media products (eg posting videos on youtube, twitter, etc)


Use The Word: TECHNOLOGY

Key Terms

Production :            How The Products are made                                                                                                

Marketing:             Advertising and raising audience awareness of the 

                           products

Distribution:          How the product is sent out to the audience

Exchange:             When the distribution is going both ways, eg. 
                           Prosumers (people posting on facebook); 
                           interactive website

Terminologies:       E.g- digital, mobile phone, car radio, analogue, etc.

Convergence:        When different types of media technology come
                           together, eg. radio website